Crafting an Account-Based Marketing Strategy with AI
B2B SaaS buying committees now typically include 6–10 decision-makers (Gartner). Generic, broadcast marketing can’t reach that many stakeholders with relevant messages. ABM fixes this by focusing on high-value accounts, and AI makes it possible to do that faster and at scale.
Wed, 18 Nov 2026, 09:00 am AEDT 2 registered / 12 capacity 